Cisco beating Hulu’s experience

After Hulu CTO Eric Feng stopped by NewTeeVee HQ, Liz Gannes posted an article to share their discussion.

The most important message is that Hulu is getting ready to launch in about two months. Exciting news! Hulu has gotten some really good publicity online since launch, but there is still something that I can’t quite put my finger on: Why so many short clips?

Hulu short clips

In his discussion with Liz Gannes, Eric Feng said:

Users are spending more than half an hour on the service at a time, and they appear to be more interested in full-length shows than clips.

I figure they’ve put so many clips out there to test out users’ behavior.

Anyhow, I finally watched an entire episode on the platform to see how advertisers were fitting in. Well let me tell you, some of them have created video clips way more interactive than what Hulu is offering.

Cisco has a hip and surprising advertising video clip (inserted twice in each show, a la traditional tv ad). If you click on the ads, you land here:

cisco video ads

Basically, a longer version of the advertising clip plays again, and an invitation to discover more of what is happening in the scenario of the ad appears when the play head hits a ! mark (highlighted here in red).

In this ad, Cisco is creating a unique video experience, where viewers are invited to discover more of the story that is being brought to them, and are not limited to a static page product demo.

Like the SF Chronicle would say: sf chronicle clap

Leave a Reply