Youtube, Revver, Viddler: Bigger, older, faster

27 septembre 2008

Most people I meet, even tech savvy individuals, are very confused by the multitude of different video platforms that exist out there. Usually, it’s Youtube, and then the long tail of video platforms. So in this post, I will methodically compare Youtube, Revver< and Viddler to explain the basic differences. I am leaving Dailymotion and Metacafe on the side simply because I have not been a power user of those two video platforms.

I won’t elaborate on their APIs, because it would be too long and too complex. So this post is mostly for non-developers curious to know the differences between those three video platforms.

youtube

Quality

Possibility to play video in HD on the site, and by tweaking the embed code.

Social features

Channel subscription, friends, video response, comment thread, channel comment, star rating, favorite, re-blog, share on other social networks.

SEO

Google’s universal search SERPs only include Youtube videos, and Google is 80% of the search market. No further ado.

Monetization

Partners program, limited to popular Youtubers, hard to get in the program OR distribute partners’ videos and get Adsense revenues.

Embed player

Very limited, can customize only the frame, no possibility to add a link, Youtube logo overlaying the video, flash (haven’t tried to play with all the flashvars).

View count

1 view = 1 video started by IP address.

Video analytics

Views chart, popularity rate, source of views (basic), demographics (basic). Sites linking to the video, honors for each video.

Additional video features

Easy mobile upload, annotations, audio swap, customizable homepage.

Personal comments: Since Youtube is by far the most populated video platform of the Internet, it’s easier to grow video views. The vlogging community is still vibrant despite heavy trolling. The lack of rev-share program makes it very unattractive for video creators looking to make a little money out of their production efforts.

revver

Upload

10 to 12 hours (sometimes more), credit info.

Quality

No HD

Social features

Channel subscription, friends, video response, comment thread, star rating, share on other social networks, download.

SEO

Great ranking in Google’s Blog search.

Monetization

Rev-share program, mostly Adsense displayed + embed other creators’ videos and get a share of the revenue (payment through Paypal).

Embed player

Ok customization, Revver logo not imposed, personal logo in player, choose default embed size, colors…

View count

1 view = 1 video started by IP address.

Video analytics

Overview, revenue stats by video and per month (on a chart).

Additional video features

View video in Flash, Quicktime, and shareable under CC rights. WordPress plug-in.

Personal comments: The uploading time is really annoying, the platform is not so reliable, and embed videos often slow down page loading. However, it is the best rev-share program I have tested so far, and they have a responsive customer service.

viddler

Upload

10 minutes transcoding, simple or batch uploader, easy instant webcam recording.

Quality

No HD.

Social features

Channel subscription, friends, video response, in-video comment thread, star rating, share on other social networks, download, add to a group, add tags on others’ videos.

SEO

: None.

Monetization

Existing rev-share program, not working. Possibility to use Amazon partner ID.

Embed player

Color customization not working properly (but there). Add your own logo overlaying the video and specify your own onclick url. Autoplay option. Chose any image capture as thumbnail.

View count

Counts video played, and embed views. 1 view = 1 video started by IP address.

Video analytics

Views, impressions, favorites, urls where video is embed.

Additional video features

No specific additional features.

Personal comments: Too bad the rev-share program is not working. Also, they used to have a vibrant vlogging community, but it seems that the community is dying, mostly because of Tubemogul that overflows the site with videos of creators that are not even participating to the site. Obviously, Viddler wants to grow its traffic, but since they have no SEO strengths, I don’t see why they let Tubemogul act like a community-killing spammer, since all it does is dilute the site’s personality without getting traffic back.

Les commentaires sont clos.