Social Graphs Are Poor Predictors For Advertisers

As I am in the post-prod of Aggregate Knowledge‘s video interview for HyveUp, I decided to share this chunk of video that I believe fits today’s news. If social graphs are not ad preformance boosters, then why exactly shall Facebook be a money-making makina? Most ads I see on Facebook are about a friend who liked something or joined some network. I never click on those (I just never click on Facebook ads), and I don’t usually care about those.

That’s why I don’t see how integrating Live Search into Facebook will be profitable for Microsoft’s search technology, branding strategies put aside. On another hand, it’s hard to draw the line between creating vapor around a project and developing real technology initiatives. So is Microsoft budding up with Facebook for the hype or for the technology? hard to say.

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