Youtube Deep Linking Gives Birth to ‘YSEO’


I think that by now, everybody knows about the Youtube deep linking news. Youtube has done some pretty impressive development work these past few months, releasing groovy features like active sharing, annotations, insight… Deep links enhance the abyssal feel of the Youtube video network.

The deep linking news has found quite a profound echo in the blogosphere. Unfortunately, nobody really elaborated on the opportunities hidden behind deep linking. On Reel SEO, Mark Robertson raises a good point:

It would be interesting to see how, if at all, this effects Googlebot’s way of counting links to a video or if it causes any difference in the thumbnail that is displayed in Google’s universal search results.

I indeed think there is an impact on Google’s indexing algorithm, but not in a traditional way. The complexity of indexing and serving video SERPs demands a better understanding of what lies inside the video. The set of new tools that Youtube released are meant to let the users do that work:

  1. Add captions/subtitles = give us a text transcript of your video
  2. Add annotations = organize the video in text chapters
  3. Add links = identify related text items

What amazes me though is that I cannot paste a #t=1m45s url in a video annotation. The discovery process would be so cool this way: At a specific time of a video, you could link to a specific time in another video. That would create a lot of value, for the users, and for Youtube. I think the addiction to the video platform could experience a mean upward curve!

To follow on Mark Robertson’s reflection, using Youtube’s tools to better index the content of your video will impact the likelihood of being found online. Maybe not through Google’s universal search, but let us not forget that Youtube became the second most active search engine after Google. Welcome to the world of ‘YSEO’!

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