shorty awards

Shorty Awards, Twitter’s Dildo

Yep, I know, this is not a very nice way to talk about a project on which some people are working their butts off to make it happen. I don’t mean any disrespect towards those guys, and I truly value their efforts. However, it is getting really irritating to see a growing number of ‘Awards’ which only purpose is to generate a little publicity about the organizers of those events.

Last night, Jason Kincaid announced the Shorty Awards, aka the competition for the most popular Twitterers by category. This sounds awfully familiar: Twitterholic, Twitter’s leaderboard, Twitterank, Twinfluence, The Twitties, or Twitter Grader, they all have their own ways to track the coolest guy in the pigeon house.

The Shorty Awards is yet another challenge that will reward the most popular of them all. As usual, no surprise should be expected from the ballots, as those challenges always have the same outcome: they only reflect and reinforce the leading position of Twitter’s attention divas. But these guys can’t just tweet for the hell of it, they need to watch themselves in a social mirror that tells them how beautiful they are. Narcissus would never have thought of such a great way to contemplate its own image but through the contemplation of others.

Ok, mean time is over. The Shorty Awards are organized by Sawhorse Media, the team that developed the cool Flickr my background profile. The initial round of voting will last until midnight December 31st, and the final round will take place between the 5th and the 14th of January of next year. A ceremony will be held to announce the winners. This is such a big coup for such a small matter that I suspect Seahorse Media will make a ‘big’ announcement during that ceremony.

So for all of you who desperately need to feel twittular, you have less than 20 days to compete. And keep in mind that voluntary sphincters are supplied by somatic nerves, so work on those.

Leave a Reply

Your email address will not be published. Required fields are marked *