yield software

YieldSoftware’s Matt Malden On Automated Processes And Competition

I am finalizing a video interview with Yield Software‘s CEO Matt Malden, and as I usually do, I render a small piece of the interview that was edited out, but that is still interesting nonetheless.

Yield Software launched this week during the Web 2.0 Expo. The application offers an automated way for Web marketers to handle paid search, organic search and landing page optimization. During the interview, it occurred to me that if I used Yield Software to optimize my strength around specific keywords, I would definitely beat my competitors. However, if we were all using Yield Software solution, what would happen in terms of competition?

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