Friendfeed Inflates Feedburner’s Subscribers’ Count

friendfeed followers count

I recently discovered that your Frienfeed subscribers’ counter has a direct impact on your Feedburner’s subcribers’ counter. As you can see below, I have linked a fresh new blog to my friendfeed account, and created a Feedburner URL for the blog’s feed. The results are pretty conclusive: The blog suddenly got a a surge of subscribers (compare to its 0 average), and the feedcount is almost equal to my number of subscribers on Friendfeed:

friendfeed followers countfeedburner friendfeed feedcounter

Why does this saddens me? The Feedburner subscribers’ count gives a fairly good clue on the influence one blog has. Knowing that you can pump up your RSS subscribers’ count by following a ton-load of people on Friendfeed for follow-backs makes it flaky. When I mentioned it to someone I collaborate with, his reaction was: “That’s stupid, it’s like counting Twitter followers as RSS subscribers!” I’m not sure if I agree or disagree actually. Is an official RSS reader subscribers more valuable than a Twitter subscribers? Quite frankly, I’d like to see numbers to be convinced. What do you think?

Constructing Google Buzz

google buzz construction

google buzz construction

Of course Google Buzz’ got a buzz: the Gmail team implemented it into every gmail inbox out there (around 100 million), without even providing an opt-out feature to kick it out of our traditional inbox. That inevitably gets conversations rolling. And since it’s there to buzz on forever, we might as well get used to it and find a way to use it appropriately.

Louis Gray muses on a basic and efficient way to organize your social data flow across mutliple social networks. What I like in his organization approach is the centrality of Friendfeed. I could not agree more with his idea that Friendfeed is the best social data flow management tool, whether it serves as a “content creator” or “content collector”.

However, I do not agree with the way he has integrated Buzz in his social data flow graph. First, Buzz is in the graph, and I don’t think it should be. Why? Simply because Buzz is in its infancy. It is merely a concept of social flow being tested within gmail. It’s all pretty basic and not so appealing. Mobile access is limited (ex: android 2.0 and up only), and we the geeks are not impressed to see a lighter, friendconnect-powered, friendfeed clone in yet another gmail tab. They should have launched it as a beta lab feature instead of bullying it up to our faces overnight.

My point: Buzz will become more interesting once it becomes what Louis Gray calls a “content creator”. For example, if I can tweet from Buzz, or update my Facebook page from Buzz, than Buzz will most probably become my social cockpit, since it’s almost already the case with gmail alone. I’m pretty sure that real-time wasn’t rolled out right away to maintain a manageable launch on 100 million accounts at once. Obviously, real-time Buzz is just around the corner.

My recommendation for Buzz is to maintain your ongoing social media strategy without trying to intricate Buzz in the process. Keep an eye on it though: Look who starts to follow you, follow a lot of people to see if Buzz manage to reduce the noise, look who’s being active in your network, what new features are being rolled out, and also track your traffic data to see if Buzz emerges as a significant traffic referrer.

Right now, most bloggers are not jeopardizing the control over their own social data flow on Buzz: Michael Arrington‘s buzz is his twitter and wordpress feed. Brian Solis doesn’t have a public buzz. So that’s it. Let’s wait for Google to roll out some more goodies before giving Buzz too much buzz. What do you think of Buzz so far? Is Google Buzz a winner?

+500 Best Green Blogs — Awesome List — URLs, RSS, Twitter, Facebook…

the awesome list

the awesome list

During one of my missions, I built up a list of green bloggers for marketing purposes. My job did not just consist of collecting blog urls and names, but also the writers’ names, email addresses, Twitter accounts, Facebook account, RSS… It took me way over a hundred hours to build this list, and all the while I was making it, I couldn’t help but think that this kind of data should be public anyway. So now that I am done with this job, I want to make the job easier for anyone who is now trying to build a list of green bloggers for marketing purposes. I took away the email addresses and other types of sensitive information, but all the information I have decided to share or not here is some info you can find on those bloggers’ websites.

If your site is not included in this list, please add it in the comments below!

Link to the Webpage

Influencing Google on Web Influence

google web influence

I recently realized the “about hyveup” page was ranked 3rd in Google with the keywords “Web Influence“, and 1st with “Influence web“. I was really impressed by the rewards of my SEO efforts, so I thought I would share it with you:

google web influence

google influence web

What I love about this specific first rank situation, it’s the keywords: Web influence. it’s pretty cool to find that your company’s name is the closest match that Google could find for that specific query. In case you are wondering, there is not an amazing amount of incoming clicks coming from there. I guess ranking first on some keywords is just pure branding.

Contributing to @rwwfr

RWW dismoiou

Today, the big news for me was my first post in ReadWriteWeb France. It’s not the most amazing piece of content I have ever written, but I know that writing for this blog is good karma (how else can you explain the logo 🙂

Seriously, I always considered ReadWriteWeb as being an excellent resource for the smart geek, so becoming a part of the contributing team is deeply rewarding.