We’re extending the YouTube Partnership Program to include individual popular videos on our site. Now, when you upload a video to YouTube that accumulates lots of views, we may invite you to monetize that video and start earning revenue from it.
No later than yesterday, I received an invitation from Youtube:
Your video “###” has become popular on YouTube, and we’d like to invite you to start making money from it by including it in the YouTube Partnership Program.
Making money from your video is easy. Here’s how it works: First sign into your YouTube account ###. Then, complete the steps outlined here: http://www.youtube.com/… Once you’re finished, we’ll start placing ads next to your video and pay you a share of the revenue.
We look forward to adding your video to the YouTube Partnership Program. Thanks and good luck!
The YouTube Team
The steps to complete are pretty easy: It is a set of 11 questions regarding the content of your video and the steps to go through to start getting paid.
Your advertising share comes through your Adsense account, and it appears as “Adsense for content host” on your Adsense dashboard. The whole process is very simple.
The real originality in Youbundle’s rev share model is the integration with Google Analytics. For those of you who don’t know about Youbundle, the service primarily lets you create bundles of links on specific themes, a way to share your expertise on a topic. Those bundles can be in turn embedded anywhere on the Web (not sure this feature is still active though).
Revenues are generated with your Amazon, eBay and Adsense IDs.
Monetizing videos is a challenge that HyveUp is flirting with since it has become a stand-alone company. The choice is wide: Revver, Brightcove, Videoegg, and even Adsense for Youtube’s videos. They all have great services, but video is not yet the best revenue-generating medium, because it definitely lacks an ad service completely dedicated to placing the right ad for the right viewer in the right video in a right fashion. CTR and videos are not best buddies yet.
Last Saturday, I walked to downtown San Francisco to interview Mark Trefgarne, Founder/CEO of LiveRail. Think of LiveRail as the DoubleClick for videos. As Mark mentions in the video, DoubleClick already serves ads for videos, but their technology has been built for banner ads from the ground up. DoubleClick’s video weakness is LiveRail’s strength.
LiveRail is for ad networks, publishers and publishing platforms. It offers a compelling ad serving technology, along with an unobtrusive ad insertion solution (see example at the end of the video). LiveRail doesn’t have an ad sales team. Their focus (at least for the moment) is to fine-tune their ad serving technology, optimize their targeting tools, and enable ad insertion in any given video player out there.
Online video is an ever-growing medium. As we have seen recently between Youtube and TiVo, TV content and Web videos are slowly converging to form a whole. This convergence will happen if someone’s there to facilitate the shift to the online medium. LiveRail wishes to provide the solution for this emerging need.
Up until now, I didn’t quite know what to do with my old .doc and .pdf documents. They are high school or college papers, corporate documentation, or simply free written artistic work. I would just let it sit there and not delete it, thinking that it could always come in handy.
That’s where Scribd steps in. Yesterday, I met and interviewed Trip Adler, one of the founders and the CEO of Scribd. The atmosphere in Scribd’s San Francisco downtown offices is very laid back; it is a company composed of young minds conveniently sitting on top of a potential multi-million dollars market. Scribd is a Youtube for documents. Same as when you download a video on Youtube for the whole world to see it, you download your documents on Scribd. Scribd has developed the iPaper, a new enhanced and lighter version of the old Adobe’s Flashpaper. The iPaper lets you view all types of document – doc, ppt, xl, pdf… – in real time, through a flash widget (just like videos on Youtube).
Things got a little bigger last week when Scribd released APIs so that publishers can hook their system to the Scribd platform to share selected documents. Since it is converted to Flash, Scribd went a step further and now lets publishers insert Google Ads inside the documents to monetize the content they share. It is the first company to ever insert ads in desktop-type documents.
With a player that makes it easy to view documents, APIs that make it easy to share documents, and a monetization system that makes document-sharing a profitable activity, Scribd has great chances to become one of the icons of the Web 2.0 sharing revolution.