Gizapage: Build A White Label Social Media Hub For Your Brand

gizapage

gizapage

Gizapage, the service that lets you stack all your social profiles in one URL, is taking things to the next level. Today, the company is announcing a couple of new features that aim to make Gizapage a more attractive product for Social Media marketers and bloggers alike. Aside from Gizapage, the hub best known on the Web to gather social profiles is Friendfeed. However, as its name mentions, Friendfeed only feeds you with your friends’ activities, but it does not give front and center exposure to your social profiles and those of your friends. Plus Friendfeed has been acquired by Facebook, so it would not be surprising to see the Website shut in the coming months.

Gizapage gathers all social profiles into separate tabs accessible from one Web page. In through the tabs, visitors have access to all the original features of each social network. So what is new at Gizapage?

Custom Link

gizapage tab friendfeed

First and foremost, my favorite new feature is the Direct-to-profile custom Gizalink, which means in plain English that I can link to my Youtube profile simply by adding “youtube” to the end of my Gizapage URL: http://xavier.gizapage.com/youtube. This feature is an excellent move because it makes putting a Gizapage link up on your site almost the equivalent as linking directly to a specific social profile.

One reason one might want to use Gizapage instead is to suggest more social profiles while promoting a specific one.

Analytics

gizapage analytics

Another argument for using a Gizapage profile is that the company is rolling out upgraded analytics for users, enabling brands and bloggers to get a glimpse at their social traffic. This traffic measuring tool should satisfy a great number of Social Media marketers looking to put an accurate number on the results of their actions. Unless they use indirect means to infer visits on their social profiles, marketers have no way to calculate the traffic they generate on social profiles.

By combining the direct-to-profile link with the analytics tool, linking to a Twitter profile within Gizapage could become more interesting than linking directly to it.

Branding

Aren’t visitors driven away by a site that doesn’t look like what they are expecting to find (you click on a Twitter link and land on some unknown site)? Probably. To fend this off, Gizapage is adding another feature to its social Web gizmo: a Gizapage profile is now fully customizable, from the background to the URL. This way, visitors might not recognize the Twitter design in the Gizapage tab, but they will identify the Website’s name, design and URL they were on.

Gizapage started with a really simple plan: Bring all social profiles in one spot. Today, Gizapage’s upgrade gives marketers and bloggers more control over their social traffic. I do not know how Gizapage is optimized for SEO, but there is a fun tweak you can do with tabs. In Gizapage, you give the name you want to tabs (I called my Twitter tab “status” for example). The direct-to-profile link feature uses tab names to find a specific tab. Thus, to link to a Twitter profile, which I called “status”, I go http://xavier.gizapage.com/status. With a branded URL, I could have http://social.hyveup.tv/status. Think of the possibilities…

Analyze Any Feedburner RSS Feed With Feed Analytics

rss feed analytics

rss feed analytics

To better understand the reach of the bloggers I was getting in touch with, I needed to know the number of RSS subscribers they each had. After a little research on the Web, I found satisfaction with Feed Analysis, a Feedburner feed analytics tool hosted by BlogPerfume. Feed Analytics offers the following:

  • Column chart of subscribers per month
  • Line chart comparing subscribers, hits, views, and clicks daily
  • Pie chart breaking up RSS consumption per days of the week.
  • View the past 6 month, or the past 50 months!

Here is the chart for the HyveUp feed:

HyveUp feed analysis

As you can see, above the chart is an estimate of the value of an ad on a blog, and the value of the blog.

HyveUp feed analysis activity

Same here, above the chart are a few numbers that help you understand a feed’s activity.

HyveUp feed analysis days

And again some predictions on a blogger’s RSS subscriptions growth for the months to come. Overall, it is a great tool to get a visual glimpse a one blogger’s RSS network size. My only regret is that this data is not downloadable in a CSV format, this would have been pretty neat for record purposes (or a button to transfer the data on a Google Doc).

Tubemogul Extends Video Statistics To Statused Web

tubemogul auto update

Tubemogul launched a new feature a couple weeks ago that updates your Twitter (and Facebook since yesterday) status when you upload a video to Tubemogul.

In addition to uploading to YouTube and other video sites simultaneously, you can now automatically update social networks with a link to your video as soon as it goes live […] Given Twitter and Facebook’s popularity, we think the addition of this latest feature is a no-brainer. (From Tubemogul’s email)

tubemogul auto update

Seeing Tubemogul stepping in the statusphere is not so surprising for the video analytics company. Last month, they released a report on the higher engagement of viewers referred by Twitter and Facebook. To fulfill its mission of understanding how and why video views happen, Tubemogul had to send agents in the statusphere. Those agents are Tubemogul’s own tmogul.com short urls that are used to post auto updates. By tracking the link of the video, Tubemogul will be able to track where clicks happen, and deliver deeper analytics on viewers’ behaviors.

One thing that bugs me though: This feature kind of kills the Youtube auto-update feature. Tmogul.com could link to a youtube video, but only Tubemogul will know what happened before the click. This is valuable info that Youtube is losing, and I wonder if they are cool with it.

HyveUp – David Burch – TubeMogul

tubemogul

The rise of user-generated content has switched the traditional top down media strategy to a grassroots crowd adoption strategy to make original content bubble up in front of the mass’ eyeballs. The most chaotic segment of user-generated content is online video. Its blitz deployment and massive adoption left traditional marketers clueless: Who watches videos online? What video platform to chose? How engaged are Web-spectators? How to make a video go viral? What is the place of online video in a global brand strategy? Who watches my videos?

All those questions are really tricky. If you face those questions, then the best starting point to find answers is TubeMogul. TubeMogul – founded by Brett Wilson and John Hughes – is the leading video distribution and analytic site. TubeMogul is a one-stop shop to syndicate your videos out to a multiplicity of video platforms, and it gives you powerful cross-platform analytic tools to understand your viewership.

With a free account, you can upload and analyze your video views. The TubeMogul’s uploader lets you fill in all the video metadata on one page. You can also upload up to 300 MB worth of files. A resumable uploader – in alpha development right now – will resume interrupted uploads where you left them off. Once uploaded, you can track your total video views, your views on a specific platform, compare the performance on two different platforms, compare the performance for two different videos…

TubeMogul also offers a lot of goodies, like embeddable charts of your views, a viralize feature to submit your video to bookmarking sites like Digg, an embeddable cross-platform video views counter, link intelligence, and the list goes on.

Premium paying accounts get the whole enchilada: Scheduled video deployment, live training and account setup, viewership demographics and geographics, buzz tracking and competitive intelligence, and so on. The price for premium accounts vary according to the needs of the client. The best is to contact the team and you’ll get a kind response in no time.

Interestingly enough, TubeMogul doesn’t just sit there and offer a great service. The company thrives to become a leading provider of video analytics the same way NetRatings did for site analytics. Their position on the market is perfect for such an ambition, as they stand on top of video syndication, a great vista point to overlook the chaos of online video distribution. On a regular basis, TubeMogul releases super interesting in-house video distribution analysis. The most popular one was the TubeMogul’s top 40, which listed the most popular video creators. The list got quite a buzz as it shows independent video bloggers performing better that media companies like CBS.

The latest study was released today by David Burch, Marketing Manager at TubeMogul. The study, Which Video Sites Deliver the Most Views, tells us that almost half of videos online are viewed on Youtube. The report also brings some unexpected results, like MySpace only ranks fourth (in terms of views) in the music category, behind YouTube, Yahoo! and Veoh, respectively.

In other words, if you are an online video creator, you should definitely make TubeMogulyour home for distribution and analytics. It will help you figure out which video platforms are best fit for your content, which videos are popular where, and if you pay for a premium account, it will give you all the data you need to pitch potential advertisers.

Learn more:
TubeMogul: A Single Point For Uploading Video on the Web – Podacst with Mark Rotblat, TubeMogul’s Director of Marketing
TubeMogul is to video sharing sites as Ping.fm is to social networks – DarrenKitchen.net
TubeMogul’s March Towards Becoming the Online Video Index – what TubeMogul should do next
TubeMogul Raises $1.5 Million from Lindzon and Knight’s Bridge – Mashable