How-to Update Your LinkedIn Status With Twitter Automatically – Video Demo

twitter linkedin

I started wondering if there was a tool similar to the Twitter to Facebook application, but that would post tweets automatically to LinkedIn. Then I found Linkedtweet.com. Actually, don’t even bother to click through this link, LinkedTweet doesn’t exist anymore:

Linkedin sued me

This discussion was captured on the Human3rror blog, where its author, also creator of Linkedtweet, explains in the comment section what happened to his project.

It seems like developers are not really encouraged by LinkedIn to connect Twitter to its network of professionals. However, there is a bootstrap way to make this happen. The cornerstone to this trick is Notify.me (review) and Ping.fm (review):

  1. Ping.fm is a service that lets you update your status on a lot of different social networks (I think there is like 30 different services, including all the big ones) from just about anywhere. You can update your LinkedIn account from Ping.fm.
  2. Notify.me lets you take any feed, and have it send it to you the way you want: email, SMS, IM, and/or… Ping.fm.

From there, I think you get the picture: Connect your Ping.fm to your LinkedIn account, connect your Ping.fm account to your Notify.me account, and submit your Twitter feed to Notify.me.

In the video above, I kind of geeked out the process, tweaking my Twitted feed with Yahoo Pipes before sending it to Notify.me. I did so because I don’t think you want all your stupid tweets to appear in your professional space, so a solution to clean up your Twitter stream seems essential to make this hack really work.

The music is from The Watusi Brothers, Across the Bay. (Popcuts link)

HyveUp – Christopher Golec – Demandbase

demandbase

Traditionally, email marketers buy heavy loads of email addresses, launch massive campaigns, and pick up the few interested people that replied to the offer. Demandbase provides the new generation of email marketing tools. While Demandbase Direct allows you to buy business contacts tailored to your needs, Demandbase Stream lets you see who of those contacts actually visit your Website, in real-time.

Demandbase is located in the San Francisco NorthBeach district, just a few blocks away from the TransAmerica Tower. Christopher Golec is the President and CEO of Demandbase. Demandbase’s founding members are online marketing veterans who grew the need to develop a technology to better target and follow up on email leads.

At the core of the technology is Demandbase Central, the back-end engine that collects and processes millions of business contacts. Demandbase partners with only leading business contact data providers, including LexisNexis Business Information, AccuData, BusinessWatch Network and Hoovers, among many others. Tapping in those reliable sources enables Demandbase to offer premium quality contacts that are constantly updated and scored in relation to the needs of each customer of the platform.

Once processed by the Demandbase Central, the contacts are accessible and purchasable on the Demandbase Direct customer interface. That’s the product the video above focuses on. This interface allows customer to handpick the business contacts they will pay by the unit. The process of searching for contacts is very similar to the search experience of Kayak, or its sister-company Roost: Focused on offering many different search parameters.

The final step that leverages Demandbase’s offer and technology is the new product they launched today: Demandbase Stream. With Demandbase Stream, you paste one line of code in your Website’s template and install a light-weight software (Adobe Air) on your machine. When a person who was targeted in your email campaign visits your Website, Demandbase Stream will display it in the form of a ticker on your machine. As easy as 1,2,3, you can pick up the phone, and call this person to push the lead a little closer to conversion.

I find Demandbase’s new product revolutionary. I have had a few experiences in email marketing, and it was messy: old email listings, no tracking tools, no way to know what happens once you launch a campaign, no way to know who’s interested. Most of my campaigns turned out to be complete disasters and money-losers. Demandbase is a crystal-clear tool, easy to understand, to apply, affordable, fit for all budgets, and it sits on top of a powerful data-processing engine… If you don’t get satisfying results after using Demandbase, consider re-writing your email body copy, because the problem won’t lie anymore in the quality of your contacts.

I also asked Christopher if they were thinking about integrating other social media functionality to Demandbase. It’s not on their priority list so far, but the team has thought of the benefits of integrating Linkedin to their service. This way, marketers will get to know who, of the business contacts targeted, is already connected to them on Linkedin. Even though that’s just an idea for them so far, it shows the potential of this tool for operating more intelligent email campaigns.

Related items:
Demandbase Raises $8 Million For Online Lead Generation Platform – Techcrunch
Demandbase launches lead generation platform with Adobe funding – VentureBeat
How Demandbase Uses AppExchange to Increase Lead Generation Efficiency – Interview with Jason Stewart on SellingPower (login free but required)