Ereputation SEO: The dirty truth

picasso 1932

In an odd but expected way, some of us suddenly understand the concept of “ereputation” the moment some dirt pops up when people google our name. All of a sudden, we realize how much of an impact an algorithmically-generated SERP can have on our lives: Everyone knows what you did last summer! Everyone!

Having your life mistakes on display front and forward on the number one used Website in the world is a bit embarrassing, and (psychologically) unacceptable if it jeopardizes your personal and/or professional life. And that’s where I come in: My day-time job primarily consists in cleaning up the dirt on the SERPs of those who can afford it and who desperately need our services.

The anatomy of an ereputation SERP

Say you’d like to find a website where you can print your pictures and have them delivered to you: you type “print pictures online“, and the results are 10 Websites that are most likely to fulfill your photo-printing needs, ie online photo-printing service providers. When you type somebody’s name in Google, the results are profile pages, staff members’ pages, personal websites and blogs, news items, photos/videos, and dirt.

Dirt can be anything: illegal activity, cult, sexual act (or erotic photos), deviant behavior, anything that raises a flag usually lands on that first page

Twitter SEO: The Outward Distribution Approach

Twitter distribution inward.JPG

Generally speaking, Twitter is used to syndicate online social activities into snippets of short messages. 140 characters is the ideal compression format to digest the overwhelming amount of information that springs out of the social Web. Twitter is commonly used to syndicate activities from social networks (Youtube), Social Bookmarking sites (Stumbleupon), blogs, and social aggregators (Friendfeed). Twitter is not limited to syndicating social activities, but this dimension alone adds a lot of value to the magic of the San Francisco-based company.

I appreciate the social network for its real social virtues, and the direct benefits of syndicating and broadcasting my social activities on Twitter. Unfortunately, this inward distribution model does not provide me enough satisfaction when the SEO beast within me awakens.

Twitter SEO

In terms of SEO, Twitter shows more potential if you take the outward distribution approach. Outward means, instead of syndicating and broadcasting on Twitter, Twitter is the content-generating source that feeds other publishing services.

The benefits of the outward distribution approach are three-fold:

  • A tweet is a piece of content that can be sourced in infinitely diverse ways, manually or automatically.
  • The content generation flow can be managed from anywhere (your mobile phone).
  • With the proper tools applied, a Twitter account becomes a publicly-shared bundle of relevant links that can be recycled to serve other SEO purposes.

Influencing Google on Web Influence

google web influence

I recently realized the “about hyveup” page was ranked 3rd in Google with the keywords “Web Influence“, and 1st with “Influence web“. I was really impressed by the rewards of my SEO efforts, so I thought I would share it with you:

google web influence

google influence web

What I love about this specific first rank situation, it’s the keywords: Web influence. it’s pretty cool to find that your company’s name is the closest match that Google could find for that specific query. In case you are wondering, there is not an amazing amount of incoming clicks coming from there. I guess ranking first on some keywords is just pure branding.

Yield Software Automates Traffic Acquisition And Conversion – Matt Malden, CEO

yield software

Without hesitation, I can say that I am really confused and lacking expertise when I log in my Adwords account to buy keywords for my business. How high should my max bid be? My daily budget? Should I diversify my keyword strategy or just focus on a few. Once I went through the process of buying keywords with a well-thought strategy, I have to track the whole thing with my traffic analytics application, evaluate the performance of each visit/inbound keyword, and include thinking about my landing page (s). A real headache! I don’t want to have to deal with this.

yield software

Fortunately, during this week’s Web 2.0 Expo launched Yield Software. The Yield Software Marketing Suite is an amazing product that will do your online marketing job for you. Well not all of it, but it will handle keywords purchase, organic SEO and landing page optimization. The whole process is automated, so all you have to do is sit back and let the machine work for you. No technical knowledge is required to use Yield Software. Yield’s algorithm will make smarter keyword-buying decisions for you, will drive more qualified leads to your Website, and convert more leads into actual customers.

The challenge for the company is to prove that by using Yield Software, I will save more (or make more) than $130, since this is the monthly price for using the service. I have little doubts on its performance, but only time will tell us if Yield’s algo is powerful enough to make us even more lazy.

Yield Software was created by Matt Malden, a veteran in the online marketing space. The application is ideal for small and medium businesses who spend between 2 to 20K in online advertising a month (so unfortunately, this is not really for me), and for marketing agency professionals looking to save time on their SEO efforts. It is no accident if Yield Software’s series A came from WPP, way before the service was launched.

For those interested, during the launch period, there is a 30-day free trial.

Twitter SEO – Inbound Traffic Keywords

twitter trafic

twitter trafic

Since I have a temporary Bizshark account, I am kind of playing around a little bit with its site features before they shut me down for good. If what I am showing here interests you, considering signing up to Bizshark (no, it is not a paid post – I wish it were 😉

As a reader of this post, I expect you to already have a Twitter account, and it is probably your entrance door into the Twitterverse. But how about search engine traffic? Which are the keywords that brings the most traffic to Twitter?

Well thanks to Bizshark SEO tool, here is a list of the top (40 I think) keywords that drive inbound traffic to Twitter. Some makes sense, but others are quite unexpected, and it is a good source of reflection for SEO Joes out there who wonder where Twitter should stand in their SEO strategy.

Inbound Traffic Keywords

  • twitter 102
  • twitter search 92
  • twitter.com 67
  • livejournal 11
  • huffington post 6
  • barack obama 5
  • ricksanchezcnn 55
  • www.twitter.com 54
  • what is twitter 45
  • orson scott card 18
  • warped tour 15
  • psnh 14
  • brian williams nbc 13
  • wordpress 13
  • squidoo 12
  • tweeter 12
  • ideal weight chart 11
  • livestrong 11
  • keith olberman 11
  • don lemon 9
  • the nation 9
  • the beast 8
  • free gift cards 7
  • seo 7
  • faceboook 7
  • ps 7
  • the view 7
  • affiliate programs 6
  • isabel toledo 6
  • barack obama inaugur 6
  • palin 6
  • cspan 6
  • queer as folk 5
  • joe the plumber 5
  • adecco 5
  • gonorrhea 5
  • ingrid michaelson 5
  • play girl 5