Twitter+Facebook-friendly=Myspace

Facebook Myspace

This is interesting info: Myspace plans both-way syncing with Facebook. I’d like to see if Myspace plans to sync up with more social networks, or if they’re just butt-licking Facebook. If they plan to sync up with more social networks, Myspace could become interesting again, and maybe build the kind of solution Friendfeed was working on before being gulped down by Facebook. I don’t know if the users will care, but as a SE and SM marketer, I definitely will 🙂

After having launched integrations with Twitter and other sites, MySpace has launched a new form of Facebook integration today. Now, it’s easy for MySpace users to syndicate their status updates on Facebook as well. The UI is available to users in a drop-down on MySpace’s status publisher, beneath the Twitter syndication feature that MySpace introduced last year.

Hootsuite, Top Twitter Account Automated Management Tool

Hootsuite owl milk missing

The deeper I dig into the multiple account AND multiple user Twitter adventure, the more I get attached to Hootsuite. What is so different about Hootsuite, its Android client (and more recently its iPhone client) left aside?

Hootsuite has many unique features that makes the application a must-have to automate and manage a Twitter account:

  1. An integration with Facebook, Tumblr and WordPress (among others).
  2. A RSS feed publishing option.
  3. A built-in multi-user infrastructure.
  4. A scheduler.

What are the possibilities? First, the RSS feed publishing option lets you post to any of the connected social networks: Twitter, Facebook, Tumblr, WordPress. With this feature alone, you can handle the life of 4 sites. Thanks to the scheduler, your account is not limited to tweet links from a feed or tweets scraped from search, but it extends to original tweets that you can create in bulk and spread over time. Finally, you can invite a person to handle your Twitter account. That person will not have access to the account’s login information: It will just have the option to post tweets. By granting advanced permission to a user, you let him/her manage other team members and grant permissions to modify social network account settings. This is great in a professional environment where you may be handling +50 different Twitter account with +10 users.

I have never been able to get a hang of Tweetdeck, and Seesmic lacks solutions for publishers. Hootsuite does the job just right. Additionally, the app is only available online and on your mobile, which means no desktop clients. I find the latter heavily unproductive, and I’m glad Hootsuite sees it the same way. Hootsuite is the only app that makes me feel like a Twitter content publisher, without the need to be logged in day-in, day-out.

Twitter SEO: The Outward Distribution Approach

Twitter distribution inward.JPG

Generally speaking, Twitter is used to syndicate online social activities into snippets of short messages. 140 characters is the ideal compression format to digest the overwhelming amount of information that springs out of the social Web. Twitter is commonly used to syndicate activities from social networks (Youtube), Social Bookmarking sites (Stumbleupon), blogs, and social aggregators (Friendfeed). Twitter is not limited to syndicating social activities, but this dimension alone adds a lot of value to the magic of the San Francisco-based company.

I appreciate the social network for its real social virtues, and the direct benefits of syndicating and broadcasting my social activities on Twitter. Unfortunately, this inward distribution model does not provide me enough satisfaction when the SEO beast within me awakens.

Twitter SEO

In terms of SEO, Twitter shows more potential if you take the outward distribution approach. Outward means, instead of syndicating and broadcasting on Twitter, Twitter is the content-generating source that feeds other publishing services.

The benefits of the outward distribution approach are three-fold:

  • A tweet is a piece of content that can be sourced in infinitely diverse ways, manually or automatically.
  • The content generation flow can be managed from anywhere (your mobile phone).
  • With the proper tools applied, a Twitter account becomes a publicly-shared bundle of relevant links that can be recycled to serve other SEO purposes.

Twitter Multi-Account Mobile Management, Hootsuite for Android

hootsuite android

hootsuite android

It took me a while to get aboard the Hootsuite application. My interest towards this application really emerged once I was in a position of handling more Twitter accounts than one man can handle. I have tried a few among the most popular apps, but Hootsuite got the most of my attention because

  1. You have a master account
  2. It’s integrated to Facebook, LinkedIn, and Ping.fm (among others), and
  3. The application has an Android app.

The Android app costs $2.99. There’s a free version but it limits your experience to three Twitter accounts, which is nonsense in the context of using Hootsuite. Beware, this might be a temporary thing, but when I tried to log in the first time, I had to retry something like 15 times: It’s depressing, mostly since you pay for the app, but just keep logging again and it will come.

As I mentioned above, the first plus of Hootsuite for Android is that you only have to enter your master account logins, and all your Twitter profiles pop up instantly. Scroll up and down to browse all of your profiles. Each profiles (tabs) show streams (home feed-replies-DM-pending-…) that you can individually edit or remove.

You can add new Twitter to your master account from your Hootsuite mobile application. The application also lets you schedule any tweet you composed via your phone. This can be convenient when you open Twitter 30 minutes every 6 hours, but you don’t want to send all your tweets on the spot. With Hootsuite, you can spread them evenly if you want.

The sweet spot is around tabs and streams. Typically, each tab is a Twitter account, and their containing streams are the ones I mentioned above. You can add-edit-remove any stream you want. A stream can be a home feed, replies, DM, pending (scheduled tweets) stream of any of your own Twitter account. Streams can also be a Twitter search result, or a Twitter list. The interesting thing you can do is create a new tab entirely focused on all the DMs of all your Twitter account for example. Or one with various search results. Tabs are groups, and streams are the components of this group.

In the end, what you find on the phone is a reduced version of the Hootsuite’s Web app. The app is 75% stable, it often won’t show lists of following/followers, it will often display a force close message, it will sometimes take minutes before sending a message, the loading time is a bit slow… In other words, Hootsuite is not the best app to

tweet on the go, but it’s definitely the only and best app to manage all of your Twitter accounts on the go! For those of us who are used to tweet while waiting for the bus, Hootsuite is the best complement to your mobile microblogging.

I found a few features missing: Couldn’t find how to retweet as another user, couldn’t connect to my Facebook pages, couldn’t add a RSS feed to a user’s activity. There is a built-in Web browser that’s kind of fast, but it’s too simple to compete with your regular Web browser, and it doesn’t have enough tweeting integrated features. Also, Hootsuite’s most likely biggest issue is the screen’s real estate: Very often, not all of your Twitter accounts will be suggested for use because they can’t all fit in.

The Selective Twitter Status Application Evolves

Selective tweets logo

To duplicate your Twitter updates automatically onto Facebook you have two pretty nice applications out there: the Selective Twitter Status and Smart Twitter. I will go over the Smart Twitter application later, and focus on some new gears I found inside the Selective Twitter App since I covered it about a year ago.

First, just like the Smart Twitter app, the Selective Twitter status application has an option to install the app for your profile or for your professional page. This is pretty cool considering that you probably don’t have the same communications needs for those two types of pages.

Originally, the idea of the Selective Twitter Status app was only to post the Twitter updates that contained the hashtag #fb to Facebook. However, as you can see below, this basic feature evolved a bit:

selective twitter settings

Now, you can put the #fb hashtag anywhere in the tweet. You can also insert a prefix, and a link to your Twitter profile. I am not a big fan of duplicating my Twitter tream onto Facebook. However, I really like to publish links on my pages that I source on Twitter. I personally use Hootsuite to post from Twitter to Facebook, but this app could be a better fit for some of you out there.