Since I started Web-publishing, I have always heard that iframes are not a recommended solution for your Website: For some reason, they were evil, and the W3C was not approving its use as a “best practice”. I would hear that search engines crawlers hated it too.
Well, things might be changing up in here. First, a few weeks back, we could read on Inside Facebook that Facebook was actually moving away from FBML and closer to iframes. If the number one Website in the world starts to use iframes massively, I think we will all start to re-consider the W3C stand towards iframes.
The “link to blog” feature will be taken down soon (picture above). Here is the explanation from the Youtube team:
We routinely review the usage of YouTube features in order to make sure we’re focusing our engineering effort on the most popular and used aspects of the site. If a feature has low community usage, we may choose to retire the feature in favor of focusing on other more popular features.
We will soon be retiring the ability to add and link to a blog from your YouTube Account.
It seems that between the possibility to embed videos, and the option to autoshare your activity on other social networks, the link to blog feature has become totally obsolete. I am not really surprised: This soon-gone feature was convenient for easy blog-posting, but there was no way to control the title or tags of the published post, so in other words, this feature sucked, and it won’t be missed. Youtube also needs to remove the clutter on its settings page, so it’s two birds in one shot for the video company.
We’re extending the YouTube Partnership Program to include individual popular videos on our site. Now, when you upload a video to YouTube that accumulates lots of views, we may invite you to monetize that video and start earning revenue from it.
No later than yesterday, I received an invitation from Youtube:
Your video “###” has become popular on YouTube, and we’d like to invite you to start making money from it by including it in the YouTube Partnership Program.
Making money from your video is easy. Here’s how it works: First sign into your YouTube account ###. Then, complete the steps outlined here: http://www.youtube.com/… Once you’re finished, we’ll start placing ads next to your video and pay you a share of the revenue.
We look forward to adding your video to the YouTube Partnership Program. Thanks and good luck!
The YouTube Team
The steps to complete are pretty easy: It is a set of 11 questions regarding the content of your video and the steps to go through to start getting paid.
Your advertising share comes through your Adsense account, and it appears as “Adsense for content host” on your Adsense dashboard. The whole process is very simple.
If we gathered all the videos contained in Youtube’s servers, we would have enough to fill up the Grand Canyon. This is just a figure of speech to accentuate the fact that Youtube’s infinite video directory is beyond a single man’s reach. Luckily, all the videos are very well indexed by the Youtube engine, and its API enables developers to leverage this technology to create specific products. If you are a video marketer, a developer exploring Youtube’s possibilities, or simply a Youtuber looking for new experiences, here is a list of the top 10 apps developed on top of the Youtube API that brings fresh ideas to the mind.
Captiontube is the must-use application to add captions to your videos. Sign in with your Google Account, import your videos, and enjoy the smooth video dashboard that lets you easily transcribe your audio into text. Grab the output file, and upload it on to Youtube. On the list of services that helps you create subtitles for Youtube, Captiontube definitely sits on top.
Atten.me is an interesting concept where video thumbnails are laid out on a page, each with a size that (I think) represent their popularity. The viewing experience gets good when you click in the background of a video page. Really smooth! Unfortunately, there are a lot of bugs with the embeds.
This application is the most innovative when it comes to searching videos on Youtube. On the left side, there is a search box, and thumbnails of video results. You can drag/drop thumbnail into top-right side video player to watch the video. While watching the video, you can make a new search without reloading the page or the video playing. You can easily widescreen-view videos by clicking on it. And finally you can drag/drop the videos in the bottom-right side playlist. Unfortunately, dropping videos in the playlist is the only thing you can do with it: You cannot save your selection and import it to Youtube for example (at least not yet).
In the totally offbeat category, we have TubeGraph, a site that asks you to measure your level of interest for the video as it is playing. I think it could be a valuable tool for small video creators who wish to evaluate the impact of their creations with peers online. Here is me watching a 45-second clip of the Simpsons in Spanish:
Youtube Battles is a masterpiece in terms of embeds integration in a dynamic design. The service simply serves you two videos, and you vote for the one you prefer. I don’t see the purpose of this, but it is yet another way to discover good Youtube vids.
For all of you iPhone owners out there, TubeSpoke sounds like the ultimate app to manage your Youtube account on the go: TubeSpoke lets you manage your YouTube account by tracking the new videos added to your subscriptions and letting you subscribe to users, channels or query tags. It lets you create or remove your subscriptions on the fly and it also manage your playlists by letting you create and remove your playlists. Watch all the new videos you are interested in and archive them by adding them to a local favorite list, your youtube favorites playlist or any of the playlist available in your account. Track your subscriptions and keep your favorite videos organized in your youtube account. This is the first time I wish I had an iPhone!
From the creator: “With so many years of video on YouTube, I decided to put together a one year marathon of back-to-back Youtube videos. YLM is the result of this ridiculous idea.” Well, it seems from the blog that the marathon lasted 5 days before abandon, the video player is not working anymore, but you have to give the man credit for being creative.
Parents, you thought that Youtube was a place for adults. Well, apply a few filters to the experience, and you get Totlol, the place for your kids to watch Youtube-powered videos. Totlol is powered by its users who submit the Youtube videos themselves to the community, and give it the appropriate age attribution. Parents can create an account, turn on parental control, and let their kids browse through the playlists of videos. You can also submit videos from your own Youtube channel, a little hint for video creators targeting kids.
The Youtube Doubler simply lets you place two videos side-by-side, and watch them at the same time. The creator of the Youtube Doubler also created the HDADD viewing experience, which I find awesome! Half a year ago, I got really inspired by the Doubler, and tried to create my own wide-screen video player by following Youtube Doubler’s model. A warning for all developers: it is impossible to perfectly synchronize two Youtube videos!
Undeniably, TubeMogul is the API king of all video platforms, Youtube included. This service lets you upload a video once to their server, and they do the job of uploading it to all the different video platforms of your choice. Additionally, it retrieves valuable traffic data like views, comments, ratings. They even launched a marketplace for video creators and advertisers to connect.
You will notice that I haven’t included all applications that let you: 1. Watch Youtube videos on your desktop; 2. Upload videos; 3. Transform documents into videos, simply because there are too many of them, and what they offer is blah in terms of video discovery.
Below is a secret document that gives you all the specs about the Youtube API, in case you want to create your own Youtube application. Remember to send me a link when you’re done!
Youtube recently allowed publishers to make their videos’ data public. This new feature is meant to facilitate connections between content creators and advertisers.
But advertisers and professional content creators are just a small chunk of the Youtube audience, even though they greatly contribute to the vibrant community of the Google-owned video network. How else can public data be interesting?
The first thing I find interesting is to see that traffic coming from suggested related videos. One came from “How to create an auto-retweet bot“, and the second one from the now obsolete video “How-to Let Google Maps Find You“. Getting to know which related videos were clicked is so much more insightful than just seeing a list of related videos. It allows other video creators to better fine-tune their in-Youtube SEO strategy, and appear on pages where clicks are most likely to happen.
The second thing I like is the fair number of views that comes from search. Here, we can see that 80 clicks came from search engines. If you usually pay for those clicks, then you can start to see how a video SEM strategy can help save money overtime.
The third thing, still related to video SEM, is that usually, the life-span of a video online is really short, and follows a bell-curved growth that doesn’t last more than a few weeks. With the way I index my content, you can see that this video has a steady and ongoing growth. It is the same for most videos I produce. The trick is to have a keyword strategy even before you start producing the video. That’s video SEM!
Finally, opening data publicly is also a way for video creators like me to more easily access those numbers, and it sometimes leads to interesting findings: On the “How-to let Google Maps Find You” video mentioned above, the videos got found through unusual keywords from search:
The data highlighted shows that Google finds this video fit to appear on search results for auto retweet! Not only this, but it seems to be an appropriate choice since people click on it! For a video SEM pro like me, this is juicy data: It is a hint on how Youtube powers the Google Search results: If I type auto retweet in Google Search, it will suggest a video that people liked after they watched a video about auto retweet.