Youtube, Revver, Viddler: Bigger, older, faster

viddler

Most people I meet, even tech savvy individuals, are very confused by the multitude of different video platforms that exist out there. Usually, it’s Youtube, and then the long tail of video platforms. So in this post, I will methodically compare Youtube, Revver< and Viddler to explain the basic differences. I am leaving Dailymotion and Metacafe on the side simply because I have not been a power user of those two video platforms. I won't elaborate on their APIs, because it would be too long and too complex. So this post is mostly for non-developers curious to know the differences between those three video platforms.

Youtube

youtube

Quality

Possibility to play video in HD on the site, and by tweaking the embed code.

Social features

Channel subscription, friends, video response, comment thread, channel comment, star rating, favorite, re-blog, share on other social networks.

SEO

Google’s universal search SERPs only include Youtube videos, and Google is 80% of the search market. No further ado.

Monetization

Partners program, limited to popular Youtubers, hard to get in the program OR distribute partners’ videos and get Adsense revenues.

Embed player

Very limited, can customize only the frame, no possibility to add a link, Youtube logo overlaying the video, flash (haven’t tried to play with all the flashvars).

View count

1 view = 1 video started by IP address.

Video analytics

Views chart, popularity rate, source of views (basic), demographics (basic). Sites linking to the video, honors for each video.

Additional video features

Easy mobile upload, annotations, audio swap, customizable homepage.

Personal comments: Since Youtube is by far the most populated video platform of the Internet, it’s easier to grow video views. The vlogging community is still vibrant despite heavy trolling. The lack of rev-share program makes it very unattractive for video creators looking to make a little money out of their production efforts.

Revver

revver

Upload

10 to 12 hours (sometimes more), credit info.

Quality

No HD

Social features

Channel subscription, friends, video response, comment thread, star rating, share on other social networks, download.

SEO

Great ranking in Google’s Blog search.

Monetization

Rev-share program, mostly Adsense displayed + embed other creators’ videos and get a share of the revenue (payment through Paypal).

Embed player

Ok customization, Revver logo not imposed, personal logo in player, choose default embed size, colors…

View count

1 view = 1 video started by IP address.

Video analytics

Overview, revenue stats by video and per month (on a chart).

Additional video features

View video in Flash, Quicktime, and shareable under CC rights. WordPress plug-in.

Personal comments: The uploading time is really annoying, the platform is not so reliable, and embed videos often slow down page loading. However, it is the best rev-share program I have tested so far, and they have a responsive customer service.

Viddler

viddler

Upload

10 minutes transcoding, simple or batch uploader, easy instant webcam recording.

Quality

No HD.

Social features

Channel subscription, friends, video response, in-video comment thread, star rating, share on other social networks, download, add to a group, add tags on others’ videos.

SEO

: None.

Monetization

Existing rev-share program, not working. Possibility to use Amazon partner ID.

Embed player

Color customization not working properly (but there). Add your own logo overlaying the video and specify your own onclick url. Autoplay option. Chose any image capture as thumbnail.

View count

Counts video played, and embed views. 1 view = 1 video started by IP address.

Video analytics

Views, impressions, favorites, urls where video is embed.

Additional video features

No specific additional features.

Personal comments: Too bad the rev-share program is not working. Also, they used to have a vibrant vlogging community, but it seems that the community is dying, mostly because of Tubemogul that overflows the site with videos of creators that are not even participating to the site. Obviously, Viddler wants to grow its traffic, but since they have no SEO strengths, I don’t see why they let Tubemogul act like a community-killing spammer, since all it does is dilute the site’s personality without getting traffic back.

Introduction To Video Atomization

video formats

In the actual trends of online video, startups focus on many different and crucial dimensions of the video business:

  • Visible Measures focus on providing a robust analytics platform for video distribution businesses.
  • Seesmic focuses on bringing videos to our online social interactions.
  • Blinkx is a leader in video search.
  • Youtube is the emperor of user-generated video.
  • Revver has pioneered in bringing ad dollars to content creators.
  • Hulu is trying to figure out a profitable business model for distributing big budget movies online.
  • Kyte empowers content creators’ channels.
  • Veeker bridges your mobile videos to your online networks.
  • And so on…

I see something missing there. None of those companies focus on changing the format of the video to create new consumption styles. If you seriously consider the way we consume media today, it is mainly through small screens. We prefer streaming videos to save space on our hard-disks. We have portable media players to watch a clip while we wait for the bus or when in line at the post office.

Podcasts never reached the heights expected for the simple reason that behind a micro-media format, the content was the same. People were recording boring 10-minute clips that had only 30 seconds of interesting content. Take Robert Scoble’s Podtech show. The guy gets to meet all the cool crowd of the Silicon Valley. However, sorry to say that, but the video quality sucks! It’s boring, slow, unexciting, with a shaky hand filming, an unorganized content… Scoble is popular so 2.0 entrepreneurs like to be in his show. However, I was doing the same kind of low-quality video until recently, and let me tell you that my interviewees were not really excited with the results.

My point is that Scoble’s videos could really hit the jackpot if Podtech realizes that videos need to be remodeled before being put online. Furthermore, instead of putting the whole file raw in their database, maybe they could splice it into mini-files, making the video’s content more directly accessible to the viewers.

Seesmic invite received

Seesmic

I woke up this morning with an invite from Loic Le Meur to try Seesmic out.

First I really like the name for a startup located on the San Andreas fault. On the feature side of things, Seesmic is still pretty limited. A lifestream on the left sidebar, twitter-like socialization following system, a plugin to post your videos on Twitter, video capture from webcam, Youtube, or Camtasia, and your url not hyperlinked.

As soon as I stepped in, I asked other users what grand things one could do with Seesmic. Here is the answer of djuggler, writer of the blog realityme.net:

Probably that Seesmic is more than just a knowledge-sharing platform, and I am curious to see how it could be used for marketing purposes (I’m not talking spamming the site, but pure one-to-few marketing).

In the meantime, here’s a discussion between snake girl and pirates of the Caribbean about hats – btw it’s in French, there’s a lot of Frenchitude on this site too: