RateItAll, the consumer-ratings engine, just released a pretty unique feature for posting reviews online. First and foremost, each item on RateItAll now comes with a unique email address. For example, if you would like to review this blog, simply send your review to this email address – firstname.lastname@example.org – and RateItAll will automatically post it on HyveUp’s review page.
This is pretty useful if you want to encourage customers to rate your business: Writing a quick email is much more likely to happen then signing up to a Website to drop a quick review.
RateItAll goes an extra mile though, and releases another way to post reviews to RateItAll: Simply send reviews to email@example.com, and the consumer-ratings engine does the rest:
If you don’t want to bother with the specific email addresses, you can send your review to firstname.lastname@example.org. Your review will post instantly, and again, we will send you a link to where you can see it. No login or registration required. The thing you are reviewing goes in the Subject Line (e.g. Ritual Roasters), and the rating and review go in the body.
This tool is seriously taking down the fences between an opinion and a review. Any business could encourage their customers to send a review about the business they are at to email@example.com. Anyone with a cell phone could easily do that today. I think RateItAll just made online reviews easier than it’s ever been before!
On the Web, reviews are the voices of the consumers. Despite a multi-million dollars advertising campaign, if a product is not well-acclaimed on consumer-opinions Websites, sales will never tear the roof off. It’s the democratic aspect of the Web.
Consumer reviews’ Websites have empowered the consumer in many ways: it catapulted businesses into an era of transparency and attention to customers’ satisfaction. On the other hand, consumer reviews Websites have never truly empowered the reviewers that provide the juice to their Websites: reviews belong to the site’s owners, no internal structure makes it easy for reviewers to meet one another, and no consumer reviews Website opens up its database to third-party developers.
RateItAll launches its V3 version of RateItAll today. RateItAll first launched its service in 1999, and after almost 10 years of community development, the startup got funds to power a fresh new start.
In a few words (in order not to repeat what the video already mentions), V3 has 5 main new components:
- A fresh new design.
- The site is now a hybrid between Facebook and Delicious, allowing you to follow people, new category items, and keywords. All the items appear on your user’s homepage.
- Creating a new review became even simpler and more accessible.
- The social gaming dimension that matches users’ tastes together is more prominent with the new design.
By being innovative, RateItAll gets back in the competition of consumer reviews providers. Other service providers should find an obvious interest in powering their Websites with the RateItAll technology: fully-customizable content, two-way information infrastructure, revenue plan, widgets, and a vibrant community on RateItAll that’s been crunching reviews for the past ten years.
RateItAll, the Website that lets you rate everything in the whole universe, has been doing its first steps in the world of platform interoperability.
The company started by developing a compatibility testing tool to offer RIAers (RateItAllers) a fun and meaningful way to interact among each others.
I’m not an addict user of the service, but I passed the technology compatibility test, and was 80% similar to Lawrence Coburn. Once the compatibility tests were up and running, RateItAll opened the valves between different social platforms. When you are on Facebook, it is now possible to share a test with a buddy on Myspace.
RateItAll is the opinion network. As I said, you can rate about anything on the network. That’s where their main strength and weakness lies:
- Strength, they cover everything, and they let users create channels to cover what doesn’t exist in the database yet.
- Weakness, they cover everything, there is no specific topic, and that’s a bit confusing.
I do not know the biz strategy of RateItAll, but since they hold such a horizontal stronghold in the recommendation engine business, they could easily power the recommendation engines of other niche Websites. The fact that their product is inter operable makes it even more appealing for other businesses to use it.
(Please comment if I’m wrong about the biz strat here. Wouldn’t want to put words in other people’s mouth, haha… he…)
Wherever this is going, the compatibility test game is some good geek fun. I can’t wait to see more!