Preview Of Seesmic/Thwirl For Facebook

The Seesmic team just launched an Air app for Facebook, an application made possible thanks to the newly-released Facebook status API. The option are pretty limited so far: Users can see friends’ updates, and can updates their status too. So far, that is it. No reply to an item is yet possible.

The app works fine so far, and this first release really is a more of a way to communicate on the team’s ongoing development effort to integrate Facebook in the Thwirl experience.

From Thwirl’s CEO:

I know, you want Twhirl and Facebook in the same window, it’s coming and we will get you a #teamseesmic preview in a few weeks.

Three things from this app gave me a itch though: First the settings button doesn’t work (at least it didn’t when I tried), which is too bad because I would have liked to see my configuration options. Facebook is the social network that has the most privacy settings, so it is interesting to see how third-party apps adjust to that.

The second thing I didn’t understand is why the application is called Seesmic for Facebook, and not Thwirl for Facebook. Seesmic Inc has two products: the Seesmic video product, and the social app Thwirl. I already expressed how I find the company’s strategy a little confusing for the moment (even though I see where they are going with this), but for this app, I don’t see anything linked to Seesmic whatsoever.

Third and least, upon launch, the app will open your browser and make you go through Facebook to authorize the app’s access to your account. I know, that is where Facebook could do a few stretches to make it easier for third-party apps to work with them. Still, for the Seesmic for Facebook preview app, it opens three tabs:

So once you have 3 Facebook tabs open in your browser, do you really need a Facebook app running on your desktop?

Those are meant to be constructive feedbacks for this alpha product, and overall, I’m glad to see that Thwirl is becoming a fuller social messenger 🙂

Introduction To Video Atomization

video formats

In the actual trends of online video, startups focus on many different and crucial dimensions of the video business:

  • Visible Measures focus on providing a robust analytics platform for video distribution businesses.
  • Seesmic focuses on bringing videos to our online social interactions.
  • Blinkx is a leader in video search.
  • Youtube is the emperor of user-generated video.
  • Revver has pioneered in bringing ad dollars to content creators.
  • Hulu is trying to figure out a profitable business model for distributing big budget movies online.
  • Kyte empowers content creators’ channels.
  • Veeker bridges your mobile videos to your online networks.
  • And so on…

I see something missing there. None of those companies focus on changing the format of the video to create new consumption styles. If you seriously consider the way we consume media today, it is mainly through small screens. We prefer streaming videos to save space on our hard-disks. We have portable media players to watch a clip while we wait for the bus or when in line at the post office.

Podcasts never reached the heights expected for the simple reason that behind a micro-media format, the content was the same. People were recording boring 10-minute clips that had only 30 seconds of interesting content. Take Robert Scoble’s Podtech show. The guy gets to meet all the cool crowd of the Silicon Valley. However, sorry to say that, but the video quality sucks! It’s boring, slow, unexciting, with a shaky hand filming, an unorganized content… Scoble is popular so 2.0 entrepreneurs like to be in his show. However, I was doing the same kind of low-quality video until recently, and let me tell you that my interviewees were not really excited with the results.

My point is that Scoble’s videos could really hit the jackpot if Podtech realizes that videos need to be remodeled before being put online. Furthermore, instead of putting the whole file raw in their database, maybe they could splice it into mini-files, making the video’s content more directly accessible to the viewers.

Seesmic invite received


I woke up this morning with an invite from Loic Le Meur to try Seesmic out.

First I really like the name for a startup located on the San Andreas fault. On the feature side of things, Seesmic is still pretty limited. A lifestream on the left sidebar, twitter-like socialization following system, a plugin to post your videos on Twitter, video capture from webcam, Youtube, or Camtasia, and your url not hyperlinked.

As soon as I stepped in, I asked other users what grand things one could do with Seesmic. Here is the answer of djuggler, writer of the blog

Probably that Seesmic is more than just a knowledge-sharing platform, and I am curious to see how it could be used for marketing purposes (I’m not talking spamming the site, but pure one-to-few marketing).

In the meantime, here’s a discussion between snake girl and pirates of the Caribbean about hats – btw it’s in French, there’s a lot of Frenchitude on this site too: